CHICAGO, ILLINOIS (June 10, 2019) – Vizual Edge, a leading research and development company focusing on visual performance training for athletes, has announced a strategic marketing partnership with PROGRAM 15, the Official Global Grassroots Player Identification and Development Program for New Balance Baseball. With a joint commitment to positively impact the game of baseball and elevate performance opportunities for amateur baseball players, the two organizations will launch their collaboration at Major League Baseball Pre-Draft Combines and PROGRAM 15-led scouting events like the Future Stars Series Scouting and Evaluation events.
Utilizing technology previously reserved for professional athletes, Vizual Edge created the Edge Trainer. The computer-based training module combines 3D technology with decades of advanced clinical research in sports vision to sharpen neural pathways between the eyes and brain. Delivering a series of training sessions designed to improve the speed, coordination, and efficiency of an individual’s eye movements, users of the Edge Trainer enjoy improved timing, balance, hand-eye coordination, reaction time, and decision making.
“Partnering with PROGRAM 15 gives us an incredible opportunity to put our product out in front of athletes who are proactive in elevating their game,” said Brian Kopp, CEO of Vizual Edge. “Visual training in any sport is imperative, but particularly in baseball where reaction time and hand-eye coordination are crucial. We’re excited to partner with PROGRAM 15 and provide players with a tool that could really boost their performance on the field.”
Led by PROGRAM 15 faculty and staff of former pro scouts, Major League All-Stars, and World Series veterans, Future Stars Series Scouting and Evaluation events have built a reputation as the most comprehensive amateur baseball player identification and development experiences available. The partnership between Vizual Edge and PROGRAM 15 will give players a chance to have real-time evaluations completed by the Edge Trainer and an opportunity to include those scores within their scouting report.
“We want to be embedded within the sport of baseball,” continued Kopp. “We envision Vizual Edge scores becoming a standard addition to scouting reports, providing a baseline in visual acuity that competitive players can measure up against and surpass through training.”
Baseball academies and individual players will be able to purchase their evaluations and additional training sessions directly from Vizual Edge at each combine event.
ABOUT PROGRAM 15: PROGRAM 15 boasts a faculty and staff that includes multiple Major League All-Stars and World Series veterans responsible for executing the New Balance Baseball Future Stars Series, an initiative between the two organizations to elevate the game of baseball by providing amateur players across all economic levels an opportunity to reach their full potential through the training, development, and guidance of former MLB players, scouts, and coaches. For more information on Program15 and the Future Stars Series, visit www.futurestarsseries.com or @program15bb and @ftrstarsseries on Twitter.
ABOUT NEW BALANCE: New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2017 reported worldwide sales of $4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
ABOUT VIZUAL EDGE: Vizual Edge is a market leader in visual performance assessment and training using its web-based platform, the Edge Trainer. Over the past 15 years, the Vizual Edge team has designed and implemented visual performance programs for Olympic, Professional, and Collegiate teams, as well as individuals across all levels of athletics. The Edge Trainer was developed to train and enhance an individual’s core six visual skills, which has been proven to give athletes a competitive advantage through heightened overall vision. For more information on Vizual Edge or for the latest news and event announcements, please visit https://vizualedge.com or @VizualEdge on Twitter.